Art Direction
My experience at a growing startup means I know how to work with a scrappy budget and squeeze the most out of what the company’s got to work with. It also means I know the right time and method to elevate production quality.
How does it work?
A successful shoot is more than just day-of direction. My process starts with an in depth survey of current assets to build the most impactful shot list.
Shooting from Product
Since SimpliSafe makes security cameras, we were often challenged with shooting footage from the product itself. This meant balancing between making the image look as good as possible and staying authentic to the product quality. With none of the quality or lighting control you get when shooting with professional cameras, this was a fun challenge!
Building the SimpliSafe Branded Home
A big part of creating a look and feel for a home security brand is asking what the branded home looks like. To coincide with the 2018 launch of our new generation of products, we developed the idea of the “Modern Pioneer” home. Meant to contrast with our uber-modern peers, Modern Pioneer demonstrated the company’s hard working American values and dedication to quality.
Photography credits to Heather McGrath, Jason Frank, Jesse Buckley