JobGet

(A job app that serves the hourly workers often neglected by traditional job search platforms)

The company needed a brand identity that appealed to the diverse and creative hourly workforce, as well as their hiring managers. I knew that a shared visual language between the two sides of the market was going to be difficult but essential.

The typical briefcase and office visuals associated with “career” category would not resonate with JobGet's hourly audience. Warehouse, restaurant, retail, and delivery jobs look vastly different. But what they have in common is they’re all looking for their next job or the right candidate. So why not create our own “Looking” icon to signify their shared purpose? It’s attention-grabbing, distinctive, references the emojis used by our young audience, and doesn’t take itself too seriously.